Background

The client specializes in high-end interior decoration materials with diverse design requirements. They demand realistic and natural patterns on tile surfaces, often with intricate textures.

Pain Points

  • Traditional spray printing struggles with poor adhesion on tile surfaces and lacks detail clarity.
  • High expectations for accurate reproduction of complex textures and color fidelity.
  • Need for batch production while maintaining consistency across every tile.

Solution

  • UV flatbed printing technology was used to print directly on tile surfaces, enhancing ink adhesion.
  • Multi-pass printing with color, white ink, and varnish layers was employed to simulate realistic marble textures with 3D effects and no color deviation.
  • A precise color management system was implemented to ensure color consistency across batches.

Results

  • Printed tile background walls featured highly realistic and detailed patterns, earning strong client approval.
  • Product pricing was approximately 40% lower than imported tiles, significantly boosting sales.
  • Improved production efficiency enabled fulfillment of large-scale orders.